For me, the deal breaker is that even with a subscription I am usually saddled with consuming the content the way they want me to and they only want me to consume it that way so they can still advertise to me.
Content providers are fragmented, you can't access it while abroad, you can't access it on additional device, you cannot copy it, you are subjected to fair use limitations, you must latest version of this insecure software to access the content...