[orasis]

I'm working on a machine learning product for conversion optimization, https://improve.ai.

Despite my initial fears, I'm noticing that, like any tool, it simply allows the user to do more with less. My product isn't going to replace conversion rate optimization consultants - it's just another tool they use to provide more value to their clients.

If the barrier to using machine learning were high, then I would be concerned that the benefits would only go to few. But since very powerful APIs will be increasingly cheap and democratized, the barriers will be quite low to reap the benefits of these technologies.

We often get caught up in the technical minutiae of machine learning, but you already don't need to be a deep learning expert to take advantage of, for example, cheap speech recognition APIs. This lowered barrier to entry will only accelerate.

But, then again, I'm an optimist. :-)

[jeremydavid]

I think there's more to conversation rate optimisation than randomly testing variations of a greeting. The price testing you mentioned looks interesting, but a good CRO consultant will do research and figure out the objections manually. Then, instead of having to test an infinite amount of variations with millions of visitors to reach statistical significance, they can test one or two. I call what your tool seems to do "throwing darts in the dark". And if I've completely misunderstood your product, perhaps you've got some optimising to do ;)

[orasis]

Thanks for the feedback. The "Hello World" was supposed to be tongue in cheek, but obviously didn't come off that way. Oops!

We initially built the tool for this app:

https://itunes.apple.com/us/app/7-second-meditation-daily/id...

From hundreds of different daily meditations it has learned precisely which order to show the content in to maximize retention. So it knows the best message for day 1, day 2, day 3, etc.

The first month retention for this app is 43%, up from the 20s before optimization. The current rating is solid 5 stars ands usually in the top 10 in the mindfulness category.

The In App Purchase prices are automatically optimized, and soon we'll be throwing in a bunch of different background images, all of which will be automatically optimized.

Anyway, I really appreciate the feedback.

[jeremydavid]

That should be your headline :)