[asdfasdfa11112]

Most products I've seen are "good enough" and have trade-offs with their competition. Infrequently have I seen a product that's head and shoulders above.

So companies get the checkboxes in features, then when I'm deciding between the finalists, stuff like this is a tie-break.

In other words, company culture is a differentiator, especially in a commodity product market.

[ethank]

I disagree on this. The companies culture is only a matter in terms of how it manifests within the product itself and the things around the product. It isn't THE product.

I don't buy a product because their CEO's salary is public and I can see what I'd make there in a hugely arbitrary / convoluted form based salary metric. I buy because the product is good and support is good.