[anigbrowl]

Yeah but people don't like being monetized. If someone has to pay to get a tweet in front of you then it's probably because nobody would bother to spread that information for free, so chances are any sponsored tweet has low value to the viewer. Conversely if you can have huge reach by paying then the (slim) value of social proof becomes meaningless because you're not really popular, you just bought the digital equivalent of a billboard in an attempt to seem popular. Adding too much money lowers the overall value proposition.