[neogodless]

I thought similar things after reading this:

"We will be a long-term, sustainable, fully remote team that works hard on mission-driven work. We will be the most reliable social media tool in the market. And we will continue to push the boundaries of transparency, culture and freedom in the team."

The first and last sentence has nothing to do with the product, and the product statement doesn't even hint at what it does... just that it does it well!

[aub3bhat]

Yeah after a while it seems like the classic case of taking themselves too seriously. I was like "Chill" you guys are developing tools to tweet later not saving lives or anything.

[baby]

Not every company has to disrupt, revolutionize, save the US/world (ok the last one was a rant about super hero movies)

[x0x0]

Employees are an audience, maybe the primary audience, for this message. Buffer has collected employees that prioritize this sort of transparency and emotional sharing. Which makes the message seem apt.