[sogen]

If you create something Not related to your job you are safe about the f*ng non-compete.

How to start?

2. Wake up at 5am and work 2 hours daily.

1. But most important, just create a landing page to see if there are any signups before you spend a year working on it.

3. If there's any interest, work on a minimal paying version that has a positive cash flow from day one.

4. Sales and marketing. Invest in a good ad campaign, word of mouth, and some user research if you can.

5. Fail fast, try more than one marketing idea.

[orky56]

Great point. I would take it a step further and fully test the distribution model that you would expect to have when your product is complete. More than likely, your sales & marketing would go beyond a landing page. If you can force yourself to solve the distribution part, the product creation part is that much more fulfilling knowing that you'll have traction when you're done, or even already have it before shipping.