[Gibbon1]

I would believe that the heat energy gets transferred to the beads by conduction and or radiation.

I tend to think this is like a gas mantle in a gasoline (propane) lantern. The mantle is doped with rare earth that emit more strongly in the visible section than a black body would. On this case the temperature is much lower of course and the glass beads are sized to emit strongly in an the infrared band that isn't absorbed by the atmosphere.