[carterehsmith]

Yeah I can see how that is problematic.

What I do is -- look at what very big players are doing (Salesforce, Facebook, etc) and follow that.

Also, look at what all random minor players are doing, and absolutely ignore that.

[cortesoft]

I have worked at both large companies and small startups, and 'doing what the very big players are doing' is not always the best thing to do. There are just fundamentally different challenges depending on your size.