[gk1]

I've spent thousands on Twitter ads (for my clients) in the past but am spending less and less these days.

Their new card design (ie, design of the ads) apparently is a magnet for unintentional clicks. Around 90-95% of clicks for my last campaign were accidental.* The crazy thing is that their support team knows about the problem yet they still charge you for those clicks as though they are legitimate, AND they still let people create ads in that format. I've since taken my (clients') advertising dollars elsewhere. No wonder their ad revenue has gone down.

*I can only assume they were accidental because Twitter showed, say, 100 clicks, and Google Analytics showed just 3 visits. Yet Twitter support insisted the clicks were legitimate. That means people clicked the ad (unintentionally) and, upon realizing it's loading a new page, left the page before it finished loading.