[inimino]

I think it would be something like "sign up with us and we handle the sales, support, billing, and invoicing".

Lots of open source projects don't need to bring on a business partner, but they might benefit from something like this. Just like not everyone on Kickstarter would go out and raise money by themselves.

[skaplun]

The dev would presumably pay through revenue share, because we already established s/he is poor, making a jv where the marketing provider will ask for many adjustments from the dev because they need results fast. It's not a clear cut provider/client relationship and I'm not sure how many devs would choose to pursue this