[mdm_]

But that's not who this product is competing with. From TFA: "Mr. Beard positioned the IP-based system as superior to similar services offered by competitors such as Twilio". It's an SDK for building secure voice and text communications into your applications, not a consumer IM service meant to compete with WhatsApp et al. (that would be the consumer BBM app, available in the App/Play Store). Knowing BlackBerry, they will probably be mainly targeting developers in the medical and financial industries with this product.

[godzillabrennus]

Doubt they still have enough expertise to pull this off and even if they do I think it'll have to operate on low Marin's and lose money for a while to get to scale. That's not something blackberry can stomach at the moment.