One my favorite 360 videos is this Charity Water short documentary. https://www.youtube.com/watch?v=nlVIsVfWwS4. Specifically because it's very interesting and immersive to look around.
Another good one is the SNL Seinfeld monologue https://www.youtube.com/watch?v=6HS9h4xFRww. Because of the audience participation you crane your neck around to see who's talking.
I thought the Seinfeld one was great for a few minutes, and then just wound up watching the rest on the screen that's behind you ;-) But I did appreciate the camera direction more