[LyndsySimon]

I couldn't agree more.

The article seems to imply that only those opposed to Trump/Brexit/etc. are worth marketing to, and those in support are inconsequential. That's nonsense. By basing marketing efforts on political stances they are creating as many detractors as fans.

Most people who view this negatively aren't going to tell them about it. To this day, I don't shop at Target, Starbucks, or Whole Foods because of their political stances on certain issues that are important to me. Uber and Lyft have now joined that list. I don't care to convince others to do the same, but I can't in good conscience support an organization that actively works against my interests.

My family once spent an average of $600 / month at Target. In 2014, they issued a statement [1], saying in part: "starting today we will also respectfully request that guests not bring firearms to Target." I respect their property rights so I now take my pistol with me to Kroger, along with my wallet.

[1]: https://corporate.target.com/article/2014/07/target-addresse...