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by J-dawg 3420 days ago
To what extent does Facebook allow its advertising clients to target users based on location? Down to the level of individual buildings (e.g. a bar)?

Is it possible that Campari could be running a campaign targeting people who recently visited bars that serve Campari? Or even simply people who recently visited a bar?
2 comments
garduque 3420 days ago
This makes the most sense to me. Also something along the lines of "people who visit this place search for the phrase 'campari' so it must be a thing here."

I definitely seem to be served ads based on recent locations.

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icebraining 3420 days ago
They can target based on "Behaviours", so, maybe? https://www.facebook.com/business/a/online-sales/ad-targetin...

EDIT: The "Behaviour" targets can even drill down to specific types of alcohol beverages (beer, wine, other). Not sure that means specifically having visited a bar.

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sharemywin 3420 days ago
if any of your friends liked the wine or visited a site and the vendor had a look-a-like audience selected.

or maybe it uses voice recognition to target users "interests"

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