[chimeracoder]

> The innovation is to find cheaper and more efficient ways to generate and deliver electricity to consumers.

You're repeating the definition of a commodity, which was exactly what I addressed in my first paragraph.

> Both decreasing costs to customers and environmental impact, as well as increasing profit margins for the company.

"Decreasing cost and increasing profit margins" again is part and parcel of commoditization. The environmental impact is what I addressed in the rest of my comment.

Again, the comparison is bad because the only part of the electric industry which is not fully commoditized and which has the potential for non-commodity innovation is the part that is already competitive and much less regulated.

Broadband Internet, on the other hand, is not at all commoditized. There are at least four different things that consumers can care about besides cost per unit, so comparing it to a commodity utility is a bad comparison.