[turc1656]

There are a number of laws relating to "unauthorized access" of private, digital information. This would seem to fall squarely inside of those, at least in my opinion. Those seem like the low-hanging fruit.

Going out a bit further, you could make a case for fraud or even hacking. Fraud because they are clearly misrepresenting the product and what it does. Hacking because they slipped in an OS update for older TV's that allowed them to have this feature on models that they never intended to have it on.

Also, they admitted to selling this information to advertisers. That's redistributing information they were not legally allowed to have. There are laws regarding profiting from crimes. But even if you leave those out, there is the issue of them selling information they didn't legally own. That could also come with a copyright violation if a lawyer for a class action suit was able to successfully argue that the owners of the televisions owned that information that they stole without permission. That seems like a tough win, though.

So I think unauthorized access, fraud, and the sale of illegally obtained information would be fair charges to apply.