[joeax]

Disrupting that industry would be tough. Zillow came close, but the industry in general is so protective that anything perceived as a minor threat is blackballed. My bro-in-law RE agent bashes Zillow all the time.

I think baby steps are essential. A good first step is a broker-licensed startup with self-serve/AI agents. Why do I need an agent to look at houses when I can just find a house myself? The listing side can remote-unlock a house for me to look at. The buyer then keeps most of the commission.

[omarchowdhury]

Would the unique value proposition for the buyer to use this new service be that they would get a rebate on purchasing this house through this new service?

[joeax]

Perhaps at first, but the eventual goal is to get rid of the expensive commissions altogether.