[sfeng]

Often when competitors are expensive it's for a reason. Occasionally you'll have stumbled onto an old industry where tech can disrupt things and lower costs, but for cloud-based image serving, everyone is essentially using the same tools and CDNs. You should have a really good reason why you will be able to deliver at a lower cost or with lower margins, otherwise it's likely you will have to end up with the same 'prohibitively expensive' rates, or will go out of business.