[davemel37]

> displaying ads that are guaranteed to be relevant and attractive...

Pretty much all the evils in todays ads are a byproduct of the sellers controlling the ecosystem and focusing on their needs over the buyers.(i.e. selling impressions, focusing on pageviews, not reporting on viewability, monetizing data, etc...) This does two terrible things...this makes your ad placements ineffective for 90% of the legit advertisers and only viable to the bad actors selling pills and other spammy/predatory products.

If you want to really fix ads, you need to put the average buyer in the driver seat, you need to make your monetization accountable to your advertisers bottom line, and you need to collaborate on creative design to be beautiful within your site...

As long as publishers and sellers control the marketplace, we are doomed to have clickbait, fake news, ridiculous cookie tracking, and irrelevant ads.