[aapusaam]

Wasn't this how independent websites use to work before ad networks such as Google ads took over the internet? Problem with managing your own ads is that it would be very hard to get quality relevant ads if you have a small website, not to forget the overhead involved in maintaining ad space without a dedicated ad server.

[RangerScience]

You could maybe do a combination? You feed the add network certain information, it feeds your backend ads - but then you serve the ads, etc etc.

Also, I can't help but be struck by the similarity of "mainframes -> PC -> cloud".

[pookeh]

How about a blockchain based decentralized ad bidding system. Ping me if interested there are plenty of ideas in this lucrative space.

[marktangotango]

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