[gaius]

Here's the real answer: no-one is hired purely to program. You are hired to sit with the team 9 hours a day, possibly next to your interviewer, and he/she wants to be sure you'll get along. Companies are social and I don't mean as in "social media". There will never come a time when you do an online quiz then should up the next day and sit down, apart from the most commoditized of temp work.

[throwaway_374]

Absolutely. I've been to more than one final round where the feedback was "not technically strong enough" but it was clear from the interviewer's attitude that it was largely about "fit" and whether they wanted to "let you in".