[adevine]

Agreed, but running a large production company was not originally Netflix's core competency either.

It does seem like Netflix's playbook would be more difficult to copy for music, but still an interesting prospect to consider.

[azemetre]

Netflix doesn't run a production company though, and they should if they want to remain competitive and have complete ownership over their products.

All they do is buy shows/movies from other studios. It would be similar to when Kanye West having the Life of Pablo exclusively on Tidal for a period of time. Exclusivity is important and Spotify does have albums and live performances that are not sold anywhere currently. Maybe they should do a better job of showcasing this.

[TheAceOfHearts]

Platform exclusivity is a dark pattern. Content is what's important, the platform is largely irrelevant to users.

I'm perfectly happy paying for media. But if something isn't readily available, I'll probably end up pirating it or never listen to it.

[azemetre]

Could you explain how platform exclusivity is a dark pattern?

When I think of dark patterns I think of misleading ways to get a customers information where not applicable. I don't see how it's a dark pattern if I can't watch Game of Thrones on Showtime or Orange is the New Black on Hulu.

Why is retaining rights over content creation a bad thing? Is it a dark pattern to have companies pay for licenses or copyright fees?

[geoka9]

I think the point is that Spotify would need to have a promotion competency in addition to a production one. "Interesting music" is far more subjective than "interesting movies".