| > How did you know you wanted a Bluetooth speaker, or that such a thing exists? Because I want a speaker and my phone supports Bluetooth. > you knew what speakers are, and you knew what Bluetooth is Umm, yeah. And if I didn't know what Bluetooth was I'd still know I wanted a speaker. The fact that my phone supports it - even if I didn't know what it was - would lead me to wanting a speaker that supported it. > If I make a better mousetrap, but then tell no one and never leave my farm, will the world beat a path to my door? The ads proclaiming best mousetrap ever, never are. So from my PoV all I lose by you not advertising is another rip-off. Try renting the mousetraps with a "Purchase if we catch X mice per month" agreement. Prove their efficacy instead of spewing empty words. > but the devil is in the details. Is [...] advertising? An argument that there are shades of gray isn't a valid answer for the complaint that people enthusiastically push the boundaries of black-hat. > What makes advertising advertising, [...]? I don't know, but I suspect it has something to do with fuzzy concepts like social capital. The fact that someone pays to force it on you. Also, that the people writing the advertising would say anything for the sale, rather than being honest. |