[mnm1]

Right now Win 10 Home is $119.99. If Microsoft actually said what you claim, they're lying. Either way, they're doing it for the money. Whether that money comes from the actual software, hardware, ads, user data, or some other way, it's the reason why Microsoft will continue to push their software onto people, including people that don't want it. In fact, with the addition of ads and user tracking, I wouldn't be surprised if they drop the actual dollar cost of the software in favor of data cost a la Chrome OS and other Google products. And it still wouldn't change anything. Profit would still be the reason for them adding new features and forcing people to upgrade.