[kalleboo]

Good ads are called sponsorships. It's when the content creator and the advertiser creates a relationship because the advertising is relevant to the content or the audience. In this model the content creator also pledges some of his own reputation to product.

The algorithmic "stick in whatever ad in this box" network system sounds good on paper ("tailored to JUST YOU!"). But I've never seen it actually deliver on the promise. At the very best I get stalked around the web by ads for the thing I just bought last week.