[alkonaut]

There are only 3 options (plus shutting it down) 1) Native advertising/sponsored articles/affiliate revenue or whatever applies. 2) subscription/paywall. 3) Proper advertising (that isn't blocked). You contact the advertiser, you put a sponsor message/banner/whatever on the site and you agree on a price. No targeting, no tracking.

I think a majority of the sites that are ad-funded today will have to find a new working business model or go under.

I hope there will be a renaissance in online advertising where decent advertising lets content be "free" in the sense that I'm not paying with my integrity and information.

[hackuser]

> There are only 3 options (plus shutting it down) 1) Native advertising/sponsored articles/affiliate revenue or whatever applies. 2) subscription/paywall. 3) Proper advertising (that isn't blocked).

Micropayments are another option; Brave has implemented them.

[JohnTHaller]

Lots of people have tried micropayments lots of times and they've consistently failed. A single yet-another-Chromium-based-browser that doesn't even support extensions probably isn't going to fix it.

[alkonaut]

If people aren't willing to pay money for a service then they probably aren't willing to pay with integrity/information either - if they can avoid it. So failed paywall and micropayment experiments are probably a sign that the web site has an unsustainable business model.

A better system for micropayments would certainly help here though - most people who won't pay likely don't want to register an account at a third party service just to pay a dime to a web site.

I think this problem will be solved simply by the fact that traditional ad (network) revenue will dry up.

[alkonaut]

Good point - cat 2) should be any form of direct payment (sell products or services, sell access as subscription or micropayments, accept donations, whatever)