[soundwave106]

I never really minded advertising on the web, personally, until a few years back. Two big negatives prompted me to install an ad blocker. The first negative was the increasing presence of malware reports in advertising. The second negative was the horrible tendency of advertising towards UI intrusiveness (full screen pop-overs, autoplay video, etc.) and causing the performance of the page to significantly slow down.

From my perspective, advertising is not terrible in itself. Advertising that punishes the user is terrible. Make the user experience of an advertisement good and useful, and get rid of the nasty malware stuff, and I suspect there will be a lot less motivation for ad blockers.