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by scholia
3422 days ago
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Facebook publishes ARPU numbers every quarter. Users in the US and Canada were worth $19.81 each in 2017 Q4, with $4.83 being the worldwide average. [1] This pays for the programmers, storage, offices and other costs. Facebook had a net income of $3.6bn from 1.86bn monthly active users, or $1.93 per user. I don't think many users are going to work for what Facebook could reasonably pay out of that.... Worse, any remotely attractive payment might well lead to the rapid creation of billions of fake accounts. [1] http://static2.uk.businessinsider.com/image/589259d8dd0895fb... |
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It's more like, you pay out to the users that generate a lot of views, and after a threshold. If 1/100 users is a great content generator, the idea that they may make $100/mo is very attractive to switch (and take their followers with them).
As for fake accounts, you bundle in the proof-of-identity stuff and whatever else current networks use to keep bots out. It's its own engineering problem.