[pavel_lishin]

> Most of the comments here talk about how terrible advertising is.

Most seem to be complaining about malware.

> is there a space for good ads, which benefit both the user and the advertiser?

Probably, but how are you going to convince me that your special snowflake ad network is the one that's guaranteed to be malware free?

[acdha]

I think the future is self-hosting: if nytimes.com got the search de-ranking and DNS blacklisting for hosting malware you can bet the advertisements would get way more scrutiny.

[davidgerard]

There are actually-good (-so-far) networks like Project Wonderful, but they're pretty small-time and don't pay very well compared to more crapware-saturated ad networks.