[Klathmon]

But even taking Enron into account, A Taxi company would be stupid to try to drill and refine their own gas, even right before Enron went down.

Sometimes it's just better to pay someone else to do a job.

I agree that too often "put it in the cloud" is abused, but there are areas where it really shines, and looking at their filings it looks to me like Snap has done their homework and that it's going to be a good fit for them.

They are signing on with one of the biggest, they are building out their own infrastructure over time, they are signing up with a secondary provider just in case, and they lay out their reasoning pretty well for why they want this to be handled by someone who has magnitudes more experience at it than they do (the big one being that they point out their demographic is VERY fickle, and any kind of performance issues, outages, or major problems could easily be the thing that switches someone to an alternate service forever. And they themselves don't quite have a grasp on expected growth so going somewhere that you can scale at a moments notice is a great benefit!)