Hacker News new | ask | show | jobs
by chetanahuja 3423 days ago
> Of course, maybe they got some killer promotional deal with Google

For sure. How much is this free marketing that Google cloud service is getting worth? I'm pretty sure whatever discounted deal Google gave Snap is more than made up by this free marketing blitz they're getting.
1 comments
theDoug 3423 days ago
Snap’s been a happy and public customer for some time, so any “free marketing blitz” would a) have essentially been used up before, and b) would truly have to be remarkable to work against some form of discount where the non-discounted remainder /still/ represents $2,000,000,000 over four years.
link
chetanahuja 3422 days ago
First of all, extent of Snap's dependence on Google Cloud and this extreme volume of spend was never public.

Also, there's a difference between something being public (like press releases) and actively generating buzz where lots of (relevant) people are actively talking about this.

I think if you were in a GCE sales meeting yesterday you'd have noticed a lot of people jumping up and down in joy. They've been playing second fiddle to AWS and in desperate catchup mode. Their next cold call got so much easier. Their next close got so much easier. Screw all that, their inbounds suddenly went through the roof. Lots of smaller startups etc. who would have never thought of Google cloud as an option are now seriously considering it. A lot of people who are already on AWS just signed up for GCE out of curiosity "just to see what the big deal is about". I don't think there's any way to overstate the impact of this news on Google Cloud's future.

link