[johndavi]

We priced our product appropriately for our customer base and the value offered by our product: which is to say, an order of magnitude more costly than a typical VC-subsidized, "make it up in volume" startup approach.

This certainly resulted in the opposite of growth, raw-customer-count-wise, but it's led to a legitimate, sustainable and growing business; streamlined our maintenance and support costs; and focused our product roadmap.