[WA]

Thanks so much for writing this out. I actually do a lot of the stuff you mentioned here already with comparable success.

Google is my main traffic driver and I never had much luck with content shared through social media or any other channels. For me, it's 90% Google as well and some articles are there for 8 years already. 3-5 articles out of a hundred or so drive 80% of new signups.

I treat my articles like shopping windows: I revisit and refine them whenever I see fit. I write new content mostly to show Google that something is happening on my website. I lost rankings on some articles, because I didn't publish a lot through 2016.

Anyways, your comment is a good description on how one can succeed by making their customers' problems their main SEO/traffic strategy.