[dillonforrest]

Hey there!

We test everything on-page. This usually includes CTR stuff, like titles and meta descriptions and paragraph text that Google extracts for the meta descript, headers, images, calls to action, even conversion rates.

Correct, we continually iterate based on feedback like rankings and clicks, and we're working on smarter ways to monitor Google's crawler too!

Users are as hands-on or hands-off as they'd like. We usually own the experiments, but some of our customers design their own too.

The number of tests depends on the number of pages and your traffic. Our largest customers have full factorial experiments with thousands of concurrent split tests every day.