This is a common trend I've seen repeatedly. They have a great video on their website that makes it super obvious what they do in a short amount of time, and basically no information other than that to help you decide if it's worth looking at.
Honestly, it's not a complicated system. Four screenshots would convey the process super clearly, and they could be screen caps from the video. The product itself seems simple, clean, and easy to explain. I'm not sure why people don't bother doing so.
Honestly, a paragraph saying something like "Quarterly feedback reports are time-consuming, interrupt workflow, and often get put off or forgotten entirely, and waiting three months to get useful data prevents you from being proactive about changes. Zeal polls your employees via slack, getting data more often and taking less of their time and attention, allowing you to get more feedback faster and respond quicker than ever before."
Other feedback: if you used the Slack feature that lets you put buttons in messages this would get even more zero-friction than before because people could just click the opinion they had. Just a thought.
Hi danudey, We really appreciate your feedback and are taking it to heart. We were hoping to get in touch with you so that we could show our appreciation for the feedback you have given us.
Part of our mission is to help people be heard so that they can have a voice in shaping company culture and yours has been very appreciated here at Zeal. If we could get in contact with you so that we could show our appreciation that would be great! Let us know how we can get in contact!
Thanks for the suggestion! We actually have buttons in the works, the should be up in the next few days for all teams. They do make it so that all you do is click and move on.
We're taking all the feedback that we're getting and prioritizing what to work on next, thanks for helping out!
https://zealdocs.org/