[snowwrestler]

From a satirical article published on Halloween last year:

> [Campaign] has also hired a firm specializing in big data and advanced intrapsychologic modeling. [Data firm] then takes data from Cookie Monster and analyzes it using their own proprietary Artificial Intelligence-powered (AI) algorithm, which allows the campaign to not only identify key voters, but to also identify key parts of their brains that are activated by certain messages.

> “Most campaigns only look at individual voters. We take it a step further and dig down into key parts of the voter’s subconscious. That way, we can say, ‘This meme penetrated a voter’s volitional association area of their prefrontal cortex — let’s double down on this message.’”

https://medium.com/soapbox-dc/every-political-reporters-camp...

I'm sure Cambridge Analytica would love us to think they had an unprecedented impact. I haven't seen any actual evidence though.