[intended]

Which is still business as usual and has solutions elsewhere.

America and the world have a situation where advertisers need to prey on the Id and emotions of users in order to sell widgets. The advent of the internet crushed the ability of media firms to stay afloat and replaced the ecosystem with many upstarts who also faced the same pressure.

In short there's an overheating attention grabbing system when it comes to the media, which is its own issue that needs to be solved.

Unfortunately there's a new hitherto unbelievable problem, where people fabricate complete and utter lies/fiction and can sail it down the streams of social media.

This is different from the older issue in that these are not major news agencies, but websites masquerading/camouflaging themselves as a news outlet and fabricating stories designed to directly press emotional buttons without having to deal with facts.

A closer model is conspiracy theories.

[imron]

> fabricating stories designed to directly press emotional buttons without having to deal with facts.

I agree this is a problem. It also happened rather equally on both sides.

[intended]

The sides don't matter.

If you really want to know how it works, please take a look at a recent a paper co-authored by Alessandro Bessi. It came out a week ago. It should be accessible for most people on HN.