[gpderetta]

Intel margins in that single chip are probably a few orders of magnitude of ARM royalties on all those embedded CPUs combined. Intel has little to fear from those chips.

On the other hand, Apple does seem to have the capability to design competitive desktop class CPUs, so who knows.

[pertymcpert]

The absurd margins are in fact the reason why Intel need to fear ARM. It gives an incentive to lower the costs by designing them out of systems, even if it means sacrificing peak performance.