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by mortenjorck 3427 days ago
Divestment is an oversimplification of the direction Apple seems to be taking the Mac. Consolidation would be a better term: trying to prune the product line into a lineup of hits and nothing else, often to the exclusion of non-mainstream (professional) users.

So the test to apply is: will this enable a headline feature? In this case, if it lets Apple put a significantly bigger battery life number on the product page, I'd bet on it.

2 comments

I mean, I'm not a fan of the new MBP myself, but I don't think they're ignoring professional users. Didn't their MBP sales go UP?
"often to the exclusion of non-mainstream (professional) users"

The allusion is to the Mac Pro, not the Macbook Pro.

There was pent-up demand from people who had been holding off buying the old model....
Because you can't buy something else from the PC industry?

If there is pent up demand, it's because Apple has been treating their costumeira much better than every other OEM.

> Because you can't buy something else from the PC industry?

You can, but it doesn't run MacOS or Final Cut Pro.

> If there is pent up demand, it's because Apple has been treating their costumeira much better than every other OEM

Or rather, it was by treating their customers worse than other OEMs by not updating their machines.

I didn't notice any other PC manufacturers where the buyer's guide said "Do not buy" for all but one machine (and the exception was the slowest MacBook).

Proof?