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by exodust 3431 days ago
What do you mean "not integrated"? Alcohol advertising is present in the most popular sport in Australia, AFL football.
1 comments

I can't say anything about Channel 7, but during the Foxtel coverage, during every pre-match, and Friday and Saturday post-matches they have to cross to a man from the betting company to give them the odds for other games in the round etc. I don't see them cross to someone from CUB or Lion Nathan to give the beer update.