[village-idiot]

I agree with you that alcohol abuse is a problem, but it does seem to me like a different take would be required to reduce binge drinking.

Two things stand out:

1) Alcohol branding and brand identification is extremely common and deep seeded in the West. It'd be a very hard cultural sell to drop alcohol branding.

2) A lot of alcohol is consumed in bar specific pints, not the packaging it's sold in.

[willemmali]

Off topic, but "deep seeded" is a pretty great eggcorn (word/phrase that sounds like another word/phrase, is quite different but still approximates the meaning of the original).

It's like "deep seated" with a reproductive twist.