[riklomas]

A lot of brand names have vague or no references to what they do – Apple, Nike, Google, Heroku – we had a few other initial names that were like "Craft" and "Tailor" but didn't really work for us. We tried the more obvious ones and our customers didn't like them.

I'm still happy with the name two years later though and still love our branding. With the name we could use it in a few ways to make it more about learning... "learn the SuperHi way", "SuperHi school", etc.

We're also a bootstrapped company, so zero investment available for spending $$$ on a domain name. In the end, we went with what felt right for us and what our customers liked.

[thomnific]

Hahaha! Ok I can dig that, "learn the SuperHi way" is actually pretty clever. Thanks for explaining your reasoning.