[jmclean]

Although I agree that there's been a frustrating lack of response to those issues, I think at least part of that muted response was a sense that these incidents were an aberration from a general trend of progress.

The reality that many people are waking up to is that social progress is not guaranteed and a passive approach is not enough.

I share your cynicism regarding many of the marketing moves by the companies you mentioned. At the same time, the fact that doing the right thing builds goodwill with a hopefully-majority highlights the importance of making our views and voices heard.

I might wish for a more high-minded motive form these companies. I also wish that it hadn't taken shock events to make the loss of rights feel real for most of America (though to be honest, I'm guilty of this too.)

But I'm excited to see people mobilizing, and will take the good outcomes where I can find them these days. Progress here could require an uneasy coalition.