[BrianAnderson]

Thanks for posting this for review. Like the concept a lot.

If you have some beta customers, I would recommend you post quotes from them on the site. Nothing will help win over small business owners better than their fellow business owners. If they are willing to share any specific numbers with the outside world, that would help even more. For example, "loyaltyspace has increased my customer frequency rate by 10%". Other people validating your product makes sales SO MUCH easier.

One thing I was hoping to see under the "how it works" section was a qualitative/emotive story that would demonstrate the ROI to the business. This should help sell the product by showing a use case that the business owner would understand and quickly be able to attach numbers to and CLEARLY see how loyalty will make them money.

Each business owner will have different numbers, but each uses the same levers to get those numbers. Identify those key levers and continually emphasize how you help them maximize those levers. For example, key levers could be customer acquisition, customer retention, avg. order size, avg. order margin, etc

Yes, you do need to explain the technical piece as well but my guess is the owner first needs to be convinced that they "need" the product before they dive into the more technical "How do I set this up?"