[DivineTraube]

Of course, it's a little unfair to declare it failed. The exit definitely was impressive. However, the product still died. It's hard to tell without the real business metrics whether this was due to lack of sustainable revenue and growth or just missing alignment with FB's overall strategy.

From a standpoint of traction it was no failure. A lot of developers liked it for a good reason. However, the pricing model and the lack of performance guarantees lead Parse to being used for prototype stuff in the free-tier mainly. I think, if they had a little more trust in the capabilities of developers to know what they are doing, the service might still be alive.