[gravity13]

I find this kind of strange, given that both of them seem to be sinking massive amounts of money into subsidizing rides. Like, they're going to be all about user retention when people are only going to care about which option is cheapest. Google, or somebody, is gonna come in and mop up on the ecosystem they've created. They won't even have this huge ethical problem of laying off thousands of drivers.

[whyileft]

Because its still about building an overall market for Uber to capitalize on later. Lyft is burning through their own VC money helping Uber build that mass with little possibility of actually beating out Uber in the long run.

Not aquiring Lyft was such a masterful move that I completely missed at the time.