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by psadri 3427 days ago
I wish there was a brand dedicated to optimizing for taste of fruits and vegetables vs appearance. And by taste I don't mean sweetness. I'd actually optimize for less sweet fruits.
4 comments

One of the interesting areas our startup http://8-food.com/ hopes to explore is allowing for the effective distribution of short-run/seasonal/non-standard produce which would normally be unavailable due to conventional distribution chains / market forces. We are able to look at this seriously because of our emphasis on consumer choice, custom products, and dynamic pricing... whereas established chain restaurants seek reliable perennial large volume suppliers and supply-chains first (usually to support a year-round stable, unchanging, generic product), and optimizations for marketing (color, taste, etc.) a distant second.
Shop local and "real" fresh, like picked that day.
"Local" is grown from the same exact seeds as the large farms most of the time. Because of market forces local farms actually have higher overheads due to the laws of scale.

You might have to pay double-triple for the variety you like.

> "Local" is grown from the same exact seeds ...

Yes, but the process is different, as it optimizes the quality at the time of picking, rather than after several days spent in a container.

Give the MJ industry a few years to spearhead experimentation with highly controlled farming techniques, then watch the tech scope out to custom strains of all sorts of different consumable plants as it comes down in price and people with related expertise gradually spread out as well.
> I wish there was a brand dedicated to optimizing for taste ... vs appearance

It will happen when enough people will be ready to choose tasteful vs "cheap & looking good".