[rch]

Exactly, and there are plenty of existing varieties that taste as they should. The random colors and shapes are part of the fun.

I'd much rather have one heirloom than 4 identical red tomatoes still on a vine sold in a plastic box.

[foxhop]

A heirloom has nothing to do with it, that just means its seeds create fruit true to the parent fruit.

I have taken some really tasty hybrids and grew them back down into a heirloom of sorts. I've started to grow tomatoes 5 years ago. http://unturf2.tumblr.com

That said, yeah we don't need to engineer the flavor back into tomatoes, we need people to vote with their wallets.