[turblety]

I've definitely noticed of a lot of these companies that shutdown/close their doors, that it takes a long time to understand what they actually did/do. A businesses front page should explain what they do to the lay person. Even if your product is aimed at developers, most of the time it's not them buying, but their managers who will not want to guess what it is the company does.

Just 1 paragraph about what you do is all it takes.

[jcoffland]

This is so basic. It's amazing how many projects fail to do this. A common one I've noticed is to have a news feed or blog roll right at the top of the front page. It makes lots of sense to everyone involved in the project but none to potential new users.