[vonklaus]

A key takeaway from this; and one of the main reasons parse failed-- don't name a company or service after an extremely generic programming term.

Parse failed for a lot of reasons but I hated it because the documentation was terrible at the beginning and used to get me stuck in a forever loop of links. So I searched for additonal info:

"Parse javascript"

"Parse website library"

"Parse programming"

Admittedly contrived examples. But the point i am making is pretty clear.

[lacker]

That sure wasn't one of the main reasons Parse failed! It is annoying though. Perhaps we should have taken over some similar term, like "golang".